Recruitment and retention

Three care workers sat round a table with a person in a wheelchair

The need for care and support continues to grow, creating more demand to increase the size and skills of the adult social care workforce.

Effective recruitment and retention of a caring and skilled adult social care workforce has a central role to play in delivering high quality care and support.

Take a look at our Secrets of success report. We've conducted some research with social care employers with a turnover of less than 10% to explore what they do that contributes to their success in recruitment and retention. You can also download the key messages and infographic


We have lots of tools and resources to help you recruit and retain the right staff.

Our Finding and keeping workers site will support you with your recruitment and retention challenges, with useful tools to help you deal with some of the most common issues.

If you employ your own care and support staff as an individual employer we have a dedicated site to help you.

Take a look at our values based recruitment and retention toolkit to make sure you have people with the right attitude to work for you and provide high quality care. 

Our I Care…Ambassadors initiative is a great way to promote your organisation to potential recruits and help motivate your existing staff.

If you’re looking for someone to work in a leadership role in your organisation take a look at our National Graduate Management Training Scheme.

We can also help you to find the right people with the right skills to work to become social workers.

If you’re looking for pre-employment training our sector route-way has now been established as the pre-employment support process for adult social care in England.


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